Introducing Riva
This Spring, we are introducing our latest range, Riva – a luxurious deep-pile carpet in a modern palette of plain colours. Building upon the ongoing popularity of our Sensation ranges, Riva brings a new dimension to our family of soft deep-pile carpets - providing a balance between the practical living qualities of easy-clean polypropylene carpet and the sumptuous feeling of a soft deep carpet.
The range will be available in 16 stylish plain shades including a strong collection of popular greys and warm neutrals, alongside some bolder colour choices; giving home-owners outstanding choice to complement any interior design.
Marketing Director, David Cormack said: “We are living in a time of high inflation, so Riva is perfectly timed for the market. It offers fabulous value in the soft deep pile market sector and has great consumer appeal. The combination of the firmer handle of our easy clean carpets, together with the softness of a multi-filament yarn makes it a real winner.”
Riva is manufactured from two-ply yarn and is both bleach cleanable and stain resistant. It also includes a 10-year stain and wear guarantee. Also due to its resilient properties, Riva is suitable for use all around the home, although it is clearly a classic for bedrooms and nurseries, spaces in the home where extra softness is desired.
As well as bringing a new bank of on-trend shades to our family of soft deep-pile carpets, Riva will be displayed on our new-look point of sale material, featuring an eye-catching design and communicating the ranges key benefits to the consumer.
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